The net sales of a mascara product are determined by a number of different factors. These may include the price sensitivity of clients, the product’s reach in the market, its efficacy, and other similar dynamics. However, mascara boxes are the most significant drivers in nurturing the overall sales. Thus, it is indispensable for you as a brand to dedicate sufficient time in creating and selecting a design for these boxes that best raise the interest levels of the target audience. You might disagree with the notion that these packages can boost your sales; however, after reading this write-up, you will understand that it actually makes sense.
1. Align Your Product with an Audience:
Gone are the days when the same typical approaches could be utilized in order to endorse your products across the target market. One of the basic rules to get more sales for your items is to make them strategically relevant to the end consumers. You can take inspiration from the “Share a coke” strategy of the Coca-Cola brand, where it customized the name of the clients on the bottles. Just like that, the customers should be sure that your mascara product fits perfectly in their lives.
2. Resolve a Problem:
Today, the customers are more intelligent than ever before so, it would be unwise to use typical packaging solutions for makeup items. You need to devise the mascara boxes in a way that they look innovative and solve a problem for the buyers. This is because the shoppers are willing to pay for more innovative and original packaging that brings ease to them. Therefore, work on making these packages a breakthrough of some sort. You can think of adding some makeup tutorials on the packaging in this regard as sometimes; the clients might not know the mascara application process. Or, you can score the packaging in a way that it turns out to be a shelf for keeping the mascara products.
3. Simplicity Sells More:
The retail aisle is the busiest and crowded place as it is filled with a range of several different products. For that, it becomes difficult for the visitors to set their eyes’ gaze. Therefore, do not even think to over-crowd or over-do the design of your mascara packages. Too much text and imagery produce a bizarre visual noise that prompts the customers to switch their brands. For retaining your customer base, it is vital for you to stick with simple and clean designs. Such types of designs never confuse the clients and convey your brand message right across without any distortion.
4. Build Brand Identity:
It is the packaging that does the talking on the retail aisles of the stores. It speaks even before the items do that and give an overall impression about who you are as a brand and where do you stand in the market. Everything ranging from its size to shape to color to graphics conveys the personality of your brand. So, while designing the mascara packages, keep that in your mind. Use the visual elements that resonate well with your brand or give an indication of your brand’s personality. These branded elements will build your brand authority which is crucial for casting an impact on the shopping habits of the buyers.
5. Out-Educate the Rivalry:
Have a cursory glance at the retail aisles of the stores. You will come to know that each of your products has a set of similar competing items within the same price range and have identical features. That is why it becomes challenging for the clients to know what kind of item will meet their needs in the best way. The simple way to make your makeup products the go-to choice of every customer is to out-educate the competition. Print sufficient information that reflects how your items are best from a range of similar products. This gives a message that you care about the customers’ concerns, and as a result, you see enhancement of your sales.
6. Reveal the Product:
Whenever possible, make sure to showcase the actual mascara products by inducing a window at the front-facing side of your mascara packages. However, if it is not feasible, make sure to slot in some high-quality images and graphics that describe your goods in a fashionable manner. The shoppers like to see what they are purchasing since they do not want to end up with some crumbled or crushed items. So, when you take care of revealing the original products through the box design, it builds confidence that ultimately encourages repeat buying.
7. Novelty on the Surface:
If you think that the visual aspect of the mascara packages is important only, you are probably going to lose a major chunk of your business sales. For the clients entering the market, the packaging is an experience. While giving importance to the visual prominence of the box is indispensable, it is unwise to ignore the touch feel of the box. Boost the touch experience of the shoppers with the raised UV coatings and techniques like embossing and debossing. Once the customers know that you are taking care of their experience, they will become your regular buyers.
8. Go with the Trends:
Every new season carries with it the new trends that create anticipation and excitement among the customers. Watch the changing and shifting trends in the market and design the mascara packages with those trends. For instance, a holiday season brings a new set of trends than the Easter one. Keep varying the design or introduce limited edition designs as per the changing festivals, seasons, and occasions. While doing so, make sure to not linger upon some temporary trends that seem to unlink to the customers.
9. Keep it Green:
The packaging that is recyclable and contributes to the lowering of overall carbon footprint or emissions contributes greatly in impressing the clients. Never rely on some conventional raw materials while manufacturing the mascara packages as it will make them unfriendly to the environment. Rather, go for the organic, recyclable raw material like cardboard for the crafting of packaging. This type of packaging is ideal in making an impact on today’s eco-minded people and encourage them to involve in business with you.
10. Dazzle with the Unboxing Experience:
The unboxing experience lasts forever as it is hard to forget it, irrespective of whether it was impressive or not. The amazing opening experience never goes unobserved and contributes to impacting the buying decisions of the people. So, work on the opening experience by introducing some elements that surprise as well as impress the clients. For instance, you can think of introducing some contest elements, customized hand-written inserts, gag gifts, and other such kinds of promotional stuff. This tactic is a sure way to force the potential shoppers to keep coming back to you.
To sum up, there is a never-ending list of leveraging techniques to refresh your look and improve your bottom line with the mascara boxes. Use the aforementioned easy steps for augmenting and boosting your brand’s sales and earn a higher place than the competitors in the marketplace with custom packaging providers.