How To Create A ‘New Age’ Medical Device Marketing Strategy?

A medical device marketing strategy is created around a niche audience with specific needs. Both hospitals and people using personal medical devices need a new generation of medical devices. There is an increasing number of aging Americans suffering from chronic diseases. Similarly, clinical settings also need new medical devices and robotic equipment to provide exceptional care. So, when the need for devices and competition in the market is rising, you need to find new and engaging ways to achieve long-term success.

This also highlights the need for switching from a traditional medical device marketing plan to the “new age” marketing strategy. So, we bring you a rock-solid medical device marketing strategy guide (https://www.rankiology.com/seo-mumbai/). Following are the key strategy components we are going to cover:

  1. Brand
  2. Website
  3. Landing pages
  4. Blog
  5. Social media
  6. Email marketing
  7. Online and offline advertising
  8. Events
  9. Distributors
  10. Budget planning

From tongue depressors to lab equipment, everything falls under this umbrella. So, it is a very expensive market. Your medical device marketing strategy can generate real results if you are able to convey the right message to the right people.

Now, let’s address the 10 key components of a successful medical device marketing plan.

Brand

There are many brands having their names synonymous with their associated medical device categories. This is what strong branding does. You should convey trust, knowledge and reliability. Everything you are using in your marketing strategy should support your brand message ( in a consistent manner. While crafting your brand message, keep in mind that the message is all about your customers and what they feel about you. Are you making them feel safe and secure, energized, protected and inspired? It is important to create a brand persona to figure out what makes you different from your competitors.

You should also make the best use of brand visuals such as images of your medical device, warehouse and facilities.

A medical device marketing strategy is created around a niche audience with specific needs. Both hospitals and people using personal medical devices need a new generation of medical devices. There is an increasing number of aging Americans suffering from chronic diseases. Similarly, clinical settings also need new medical devices and robotic equipment to provide exceptional care. So, when the need for devices and competition in the market is rising, you need to find new and engaging ways to achieve long-term success.

This also highlights the need for switching from a traditional medical device marketing plan to the “new age” marketing strategy. So, we bring you a rock-solid medical device marketing strategy guide. Following are the key strategy components we are going to cover:

  1. Brand
  2. Website
  3. Landing pages
  4. Blog
  5. Social media
  6. Email marketing
  7. Online and offline advertising
  8. Events
  9. Distributors
  10. Budget planning

From tongue depressors to lab equipment, everything falls under this umbrella. So, it is a very expensive market. Your medical device marketing strategy can generate real results if you are able to convey the right message to the right people.

Now, let’s address the 10 key components of a successful medical device marketing plan.

Brand

There are many brands having their names synonymous with their associated medical device categories. This is what strong branding does. You should convey trust, knowledge and reliability. Everything you are using in your marketing strategy should support your brand message in a consistent manner. While crafting your brand message, keep in mind that the message is all about your customers and what they feel about you. Are you making them feel safe and secure, energized, protected and inspired? It is important to create a brand persona to figure out what makes you different from your competitors.

You should also make the best use of brand visuals such as images of your medical device, warehouse and facilities. Pick a logo that you can use for a considerable length of time and years. It cannot be a generic and forgettable logo.

Website

Your website is the central hub of online marketing. The days of simple promotional brochures are over. This central hub is a powerful inbound lead generation tool. SEO, PPC, SMM, or any other online marketing tactic you are using, it takes traffic to your website. Give your audience the right information to read about your product. Also, use the following to convert your audience into customers:

  • Email newsletter
  • Scheduling a consultation
  • Real-time response through live chat

Keep in mind that the shelf life of websites is reduced to two to three years. Your website should be secure. Other things to consider include:

  • Mobile optimized images
  • Short, action-oriented copy
  • Strong calls to action

Landing Pages

Your landing page is a powerful tool that boosts traffic into leads conversion. Craft a landing page that can nurture leads and convert into sales. The content of the page should be highly specific to the purpose it is supposed to serve. Give your visitors a clear reason to take action on the landing page. Use reports, eBooks, whitepapers and other forms of premium content to convert traffic into leads. Boost traffic to your landing page using:

  • Email marketing
  • Social media posts
  • Paid online search campaigns
  • Paid social media ad campaigns

Blog

Your blog does not only provide value to your website but it also generates traffic. By writing quality content, you can:

  • Introduce your products
  • Position yourself as an expert leader
  • Stay in the mind of your current and past customers
  • Get more organic traffic

Social Media

Utilize web based life to draw in your clients and prospects. Sharing relevant, engaging and helpful content and interactions can provide value and build trust. It can also be a major source of traffic. Avoid posting too much promotional content. You need a dedicated social media medical device marketing strategy.

Email Marketing

You need to nurture all the leads you have gathered. If you are delivering useful content, people will love to see your emails in their inboxes. To make your email stand out, you have to use:

  • Engaging subject lines
  • Clear, concise content
  • Links to your website
  • Specific calls to action
  • Personalized email.

Online And Offline Advertising

Offline advertising is as effective as online advertising. You have to create both online and offline presence. You have to work on both to take your brand name and products to the next level. In online advertising, you should focus on:

  • PPC
  • Display ads
  • Social media ads
  • Mobile ads
  • Retargeting
  • Native advertising

In offline advertising, you should focus on:

  • Traditional outlets
  • Print ads
  • Billboards
  • TV
  • Radio
  • Direct mail

Events

Events provide you with the best opportunity to expand your reach. Trade shows are very important in the medical device and many other industries. You must integrate trade shows and other events into your digital marketing efforts. Following are the creative ways you can maximize your return on trade shows and events investment:

  • Ask for email signups
  • Promote premium content
  • Offer a contest

Distributors

Your distributors bridge the gap between you and the end users. So, craft special content to help your distributors. You can help them in selling more products. Start with creating a persona that highlights the challenges they are facing, what they want to gain, what makes their lives easier and so on.

Budget Planning

Traditional advertising, online advertising and digital marketing, all are very expensive. However, if it works, you are going to make a lot of money. Savvy budgeting is extremely important when you are promoting your medical devices. In the current scenario, creating and promoting content can produce more business leads and sales. When it comes to spending, this depends on the size of your business and the goals you want to achieve.

. It cannot be a generic and forgettable logo.

Website

Your website is the central hub of online marketing. The days of simple promotional brochures are over. This central hub is a powerful inbound lead generation tool. SEO, PPC, SMM, or any other online marketing tactic you are using, it takes traffic to your website. Give your audience the right information to read about your product. Also, use the following to convert your audience into customers:

  • Email newsletter
  • Scheduling a consultation
  • Real-time response through live chat

Keep in mind that the shelf life of websites is reduced to two to three years. Your website should be secure. Other things to consider include:

  • Mobile optimized images
  • Short, action-oriented copy
  • Strong calls to action

Landing Pages

Your landing page is a powerful tool that boosts traffic into leads conversion. Craft a landing page that can nurture leads and convert into sales. The content of the page should be highly specific to the purpose it is supposed to serve. Give your visitors a clear reason to take action on the landing page. Use reports, eBooks, whitepapers and other forms of premium content to convert traffic into leads. Boost traffic to your landing page using:

  • Email marketing
  • Social media posts
  • Paid online search campaigns
  • Paid social media ad campaigns

Blog

Your blog does not only provide value to your website but it also generates traffic. By writing quality content, you can:

  • Introduce your products
  • Position yourself as an expert leader
  • Stay in the mind of your current and past customers
  • Get more organic traffic

Social Media

Use social media to engage your customers and prospects. Sharing relevant, engaging and helpful content and interactions can provide value and build trust. It can also be a major source of traffic. Avoid posting too much promotional content. You need a dedicated social media medical device marketing strategy.

Email Marketing

You need to nurture all the leads you have gathered. If you are delivering useful content, people will love to see your emails in their inboxes. To make your email stand out, you have to use:

  • Engaging subject lines
  • Clear, concise content
  • Links to your website
  • Specific calls to action
  • Personalized email.

Online And Offline Advertising

Offline advertising is as effective as online advertising. You have to create both online and offline presence. You have to work on both to take your brand name and products to the next level. In online advertising, you should focus on:

  • PPC
  • Display ads
  • Social media ads
  • Mobile ads
  • Retargeting
  • Native advertising

In offline advertising, you should focus on:

  • Traditional outlets
  • Print ads
  • Billboards
  • TV
  • Radio
  • Direct mail

Events

Events provide you with the best opportunity to expand your reach. Trade shows are very important in the medical device and many other industries. You must integrate trade shows and other events into your digital marketing efforts. Following are the creative ways you can maximize your return on trade shows and events investment:

  • Ask for email signups
  • Promote premium content
  • Offer a contest

Distributors

Your distributors bridge the gap between you and the end users. So, craft special content to help your distributors. You can help them in selling more products. Start with creating a persona that highlights the challenges they are facing, what they want to gain, what makes their lives easier and so on.

Budget Planning

Traditional advertising, online advertising and digital marketing, all are very expensive. However, if it works, you are going to make a lot of money. Savvy budgeting is extremely important when you are promoting your medical devices. In the current scenario, creating and promoting content can produce more business leads and sales. When it comes to spending, this depends on the size of your business and the goals you want to achieve.