10 Easy Steps to More Mascara Boxes Sales

The net sales of a mascara product are determined by a number of different factors. These may include the price sensitivity of clients, the product’s reach in the market, its efficacy, and other similar dynamics. However, mascara boxes are the most significant drivers in nurturing the overall sales. Thus, it is indispensable for you as a brand to dedicate sufficient time in creating and selecting a design for these boxes that best raise the interest levels of the target audience. You might disagree with the notion that these packages can boost your sales; however, after reading this write-up, you will understand that it actually makes sense.

1.   Align Your Product with an Audience:

Gone are the days when the same typical approaches could be utilized in order to endorse your products across the target market. One of the basic rules to get more sales for your items is to make them strategically relevant to the end consumers. You can take inspiration from the “Share a coke” strategy of the Coca-Cola brand, where it customized the name of the clients on the bottles. Just like that, the customers should be sure that your mascara product fits perfectly in their lives.

2.    Resolve a Problem:

Today, the customers are more intelligent than ever before so, it would be unwise to use typical packaging solutions for makeup items. You need to devise the mascara boxes in a way that they look innovative and solve a problem for the buyers. This is because the shoppers are willing to pay for more innovative and original packaging that brings ease to them. Therefore, work on making these packages a breakthrough of some sort. You can think of adding some makeup tutorials on the packaging in this regard as sometimes; the clients might not know the mascara application process. Or, you can score the packaging in a way that it turns out to be a shelf for keeping the mascara products.

3.    Simplicity Sells More:

The retail aisle is the busiest and crowded place as it is filled with a range of several different products. For that, it becomes difficult for the visitors to set their eyes’ gaze. Therefore, do not even think to over-crowd or over-do the design of your mascara packages. Too much text and imagery produce a bizarre visual noise that prompts the customers to switch their brands. For retaining your customer base, it is vital for you to stick with simple and clean designs. Such types of designs never confuse the clients and convey your brand message right across without any distortion.

4.    Build Brand Identity:

It is the packaging that does the talking on the retail aisles of the stores. It speaks even before the items do that and give an overall impression about who you are as a brand and where do you stand in the market. Everything ranging from its size to shape to color to graphics conveys the personality of your brand. So, while designing the mascara packages, keep that in your mind. Use the visual elements that resonate well with your brand or give an indication of your brand’s personality. These branded elements will build your brand authority which is crucial for casting an impact on the shopping habits of the buyers.

5.    Out-Educate the Rivalry:

Have a cursory glance at the retail aisles of the stores. You will come to know that each of your products has a set of similar competing items within the same price range and have identical features. That is why it becomes challenging for the clients to know what kind of item will meet their needs in the best way. The simple way to make your makeup products the go-to choice of every customer is to out-educate the competition. Print sufficient information that reflects how your items are best from a range of similar products. This gives a message that you care about the customers’ concerns, and as a result, you see enhancement of your sales.

6.    Reveal the Product:

Whenever possible, make sure to showcase the actual mascara products by inducing a window at the front-facing side of your mascara packages. However, if it is not feasible, make sure to slot in some high-quality images and graphics that describe your goods in a fashionable manner. The shoppers like to see what they are purchasing since they do not want to end up with some crumbled or crushed items. So, when you take care of revealing the original products through the box design, it builds confidence that ultimately encourages repeat buying.

7.    Novelty on the Surface:

If you think that the visual aspect of the mascara packages is important only, you are probably going to lose a major chunk of your business sales. For the clients entering the market, the packaging is an experience. While giving importance to the visual prominence of the box is indispensable, it is unwise to ignore the touch feel of the box. Boost the touch experience of the shoppers with the raised UV coatings and techniques like embossing and debossing. Once the customers know that you are taking care of their experience, they will become your regular buyers.

8.    Go with the Trends:

Every new season carries with it the new trends that create anticipation and excitement among the customers. Watch the changing and shifting trends in the market and design the mascara packages with those trends. For instance, a holiday season brings a new set of trends than the Easter one. Keep varying the design or introduce limited edition designs as per the changing festivals, seasons, and occasions. While doing so, make sure to not linger upon some temporary trends that seem to unlink to the customers.

9.    Keep it Green:

The packaging that is recyclable and contributes to the lowering of overall carbon footprint or emissions contributes greatly in impressing the clients. Never rely on some conventional raw materials while manufacturing the mascara packages as it will make them unfriendly to the environment. Rather, go for the organic, recyclable raw material like cardboard for the crafting of packaging. This type of packaging is ideal in making an impact on today’s eco-minded people and encourage them to involve in business with you.

10. Dazzle with the Unboxing Experience:

The unboxing experience lasts forever as it is hard to forget it, irrespective of whether it was impressive or not. The amazing opening experience never goes unobserved and contributes to impacting the buying decisions of the people. So, work on the opening experience by introducing some elements that surprise as well as impress the clients. For instance, you can think of introducing some contest elements, customized hand-written inserts, gag gifts, and other such kinds of promotional stuff. This tactic is a sure way to force the potential shoppers to keep coming back to you.

To sum up, there is a never-ending list of leveraging techniques to refresh your look and improve your bottom line with the mascara boxes. Use the aforementioned easy steps for augmenting and boosting your brand’s sales and earn a higher place than the competitors in the marketplace with custom packaging providers.

Why a gel-based natural hair color works best for working women

We all want to look presentable and smart. Especially if we are daily frequenters of professional workspaces, a perfect look becomes a must-have. Coloring the hair, therefore, helps in achieving that delicate bold look. But, while the thought of coloring one’s hair is quite pleasant, getting down to actually doing it becomes a different ball game altogether. Especially with the multiple complicated decisions that need to be taken regarding the safety and reliability of the chemicals that we could end up applying on our bodies. A gel-based organic hair color is, therefore, easy to use at home and free from harmful chemicals as well. Being a 90% natural hair color you also get multiple shade options.

To reiterate—this is not a joke. A gel-based natural hair color comes with a proper hair coloring kit, which clearly guides you as to its usage at home. The gel is also non-drippy, which means that the color would settle comfortably over your hair only and not drip into your eyes, neck and shoulders. So, without heading to the salon in this pandemic, why not color your hair at home only and stay safe?

Which gel-based organic hair color is best for working women?

Gel hair color is the new and modern way of coloring hair with no side-effects. Comes in various shades, the gel-based organic hair colors are free from all harmful chemicals and metallic salts like Ammonia, PPD, Hydrogen Peroxide, etc. which severely damage your hair by penetrating the cuticles.

Gel hair colors work with Aquaxyl Technology, which binds with water molecules to provide the required nourishment and hydration to hair, along with rich color. Not only this, the application of gel-based organic hair color is simpler than that of conventional hair colors.

While there are many gel-based hair colors that are available in the market, the best one to choose would depend upon the ingredients used in it. A point to be noted is that no gel based hair colors can be 100% natural. They can, at the most, be only 90% natural due to their gel based formulation. For a 100% natural hair color you must go for a powdered form of hair dye.

Indus Valley,s gel-based natural hair colors are very popular among the youth for their multiple benefits, easy application and effective results. Comes in various trending shades like Dark Brown, Burgundy, Copper Mahogany, Light Brown, etc., it is entirely safe on your hair and covers grey hair with a single application.

Free from ammonia, parabens and other harmful chemicals, its one application lasts for about six weeks. The organic herbs available in it nourish the scalp and prevent your hair from the adverse side effects that generally occur after coloration. It doesn’t bleach your hair but nourishes them and comes with a proper hair care kit including color protect shampoo, conditioner, coloring tubes and masks.

Steps to color your hair with gel-based organic hair color at home

  • Read the instructions carefully mentioned on the pack before coloring your hair.
  • Be ready with—a comb, hair clips, a mixing bowl, a brush and a towel. Put on the gloves provided in the pack and divide your hair into small sections.
  • Mix the gel hair color in a bowl as per the instructed amount and use the brush provided to apply the color.
  • Let it settle in your hair for the required time and then rinse hair with water.
  • Use color-protect shampoo to wash your hair. Initially, a little color will wash off, but it’s okay.
  • To protect your hair from color damage, use conditioner or mask over shampoo and get healthy and shiny hair with rich hair color at home.


Color your hair without any worries with gel-based organic hair color at home as it is a completely safe and a reliable solution for working women. Just pick any one out of the eight shades according to your skin tone and enjoy damage-free gorgeous hair for a lifetime. And, last but not least, before coloring your hair, do not forget to do a 48-hour patch test to test the effects of the gel colour on your body.

Taking Care Of Yours Favourite Sterling Silver Snowflake Ornaments

The sterling silver jewelry has taken the fashion world by storm as them being durable and flexible has made fashion designers carve all sorts of trendy, latest and traditional ornaments from it.

You can find beautiful and simple ornaments to a princess-like sterling silver snowflake ornaments to get you styled whether as daily wear or festive wear.

If you think of giving a gift to your friends or loved ones on a special occasion? Then what will be better than choosing a silver snowflake ornament? Because it will be a reminder and celebration of winter snowflakes.

What is Sterling Silver?

Sterling silver consists of 92.5% of silver and copper mixed in it which makes it hard and durable to get them made into two different types of jewelry like sterling silver necklaces, rings earrings, sterling silver charm bracelet and so on.

How Can You Identify if it’s Real Sterling Silver?

To identify whether it’s real or fake sold by untrusted makers, you should follow certain steps:

  1. Rubbing – The sterling silver jewellery using a soft white cloth. When you rub, you will see black marks on it which is proof that it’s real and it happens because when silver is exposed to air, it gets oxidized.
  2. Use Nitric Acid on Silver Jewellery- If it is fake, then nitric acid will make it lose its color. And if it’s pure sterling silver, then the area on which you dropped the acid will become creamy in color.
  3. Doing Smell Test– The real sterling silver has no smell, and if it has, then there is too much copper in it, which makes it fake.
  4. Conducting Magnet Test– There will be no effect as the magnet doesn’t get attracted to sterling silver snowflake ornaments, gold and platinum jewellery.
  5. You can also identify sterling silver by seeing markings such as “ster” and “925” in hidden places.

How to Take Care of Your Delicate Sterling Silver Snowflake Ornaments?

The high-grade sterling silver will last you a lifetime. However, it gets tarnished, which happens because sterling silver is made by combining silver and some other metal alloys, basically copper in it. When silver comes in contact with the air, it changes its color .

However, you can avoid your sterling silver jewellery from getting tarnished by following certain step:

  • Storing it properly– You should always store your sterling silver snowflake pendant and other jewellery in a soft cloth bag, as it will avoid it from coming in contact with moisture in the air. It also prevents the ornament from rubbing against any other hard jewellery or gemstones of different pieces.
  • Always keep your sterling silver jewellery in a dry and cool place.
  • If you want your sterling silver snowflake and other jewelry pieces to stay for decades, you should polish them regularly every few days to keep them shiny and glossy. It is also recommended as more tarnished jewelry will be challenging to clean.
  • Always choose microfiber or flannel fabric to polish your jewelry as it’s lint-free and won’t damage it.
  • Using toothpaste to remove the tarnish from your sterling silver ornament is a strict no as it contains harsh components which can damage the outer design of your jewellery.
  • When you are polishing your silver or sterling silver snowflake charm bracelet, always do it in back and forth movement. It will help in raising the shine and gloss of it, while circular motion will cause scratches on it.
  • Always keep changing the cleaning cloth as dirty one will not help.
  • If your jewellery pieces are too tarnished, then you should take it to a professional jewellery cleaner.
  • You can also clean your sterling silver pieces with some homemade tips and tricks:
  • Using water and soap mixture will be effective; however, use soap which is phosphate and ammonia-free.
  • Olive oil and Lemon juice is used to clean silver snowflake ornaments. Just dip a cloth in it and apply on jewellery then clean it with a dry cloth.

Tip: Don’t rub hard on your delicate jewellery pieces like sterling silver snowflake jewelry as you may end up damaging the pendant.

Know Your Options Before Getting the Harsh Color

What color to go with for your hair when you adore hair dye colors? If you are in the market for a new hair color, then you will want to keep a few things in mind. One of these is that the “real thing” is rarely the “manufactured thing.” Your hair can look wonderful with the “fake” if you choose wisely.

Your friends and relatives will love you if you adore hair dye colors! They will get a real feeling of being part of a glamorous night out with you by night after dark. You can pick from a variety of colors to match your mood and outfit. It may be a good idea to go for a blonde, or something a little brighter than normal. This will make you look chic and full of life.

Green is so in this season!

Many people like green and pink to look like the natural color of their hair. If you want to play it safe, you can mix those two colors together and get a wonderful green look.

Her favourite celebrity dyed her hair platinum blonde with a pink streak. Pinky is also hot this year, so consider getting the proper color. As far as streaks go, black is the best bet for you. While it may look like you have been crying when you wear it out, it will not give you a tired look at all.

If you would like to look like you could have been born yesterday, then red is for you. A red wig with pink streaks makes for a lovely look. Red will set you apart from the crowd, but it will not take you to the gala that you would want to attend.

Would you like to have a haircut with a straight hairline, or would you like to have it curled? For years, curls have been trendy. Those who have curly hair know how hard it is to maintain the style. Straightened hair just looks better in most situations. Curls tend to pull the attention away from your eyes, making you look older than you are.

You can take a cue from those Hollywood stars who like to dye their hair in black, but they do not dye it purple. Some celebrity women have had their hair dyed blue, and in this case, the light blue dye has been designed to work well with dyed hair. The natural hair is only just beginning to show through the first coat of dye.

If you really desire a naturally dark color

then you need to be careful about the dye colors you choose. adore hair color will be difficult to conceal if you go for a dramatic shade. As an example, blond will bring out the deepest highlights, while brunette will accentuate the highlights.

If you want something very bright and dramatic, but do not want to bleach your hair, then you may want to take a close look at the color of your skin. Dark colored skin works very well for black hair dye colors. It really enhances the dramatic effect, even if you go a bit lighter in tone.

Choose a shampoo that is quite strong

But gentle on your hair. You will likely end up with a dyed look if you use too strong of a shampoo. This will be quite noticeable in less than a week. Take care, use the conditioner, and rinse out thoroughly between washes to ensure a full and beautiful result.

You can consider going for an even darker look if you are in a party mood and cannot resist wearing your favourite disco style wig and a magazine. Just remember to keep the highlights off so you do not appear red faced and crazy!

It is always a good idea to dye your hair less than every month. When you go to a salon for your next color appointment, your hair may become quite greasy, and you might want to consider a more frequent touch up every three months.

5 Timeless Jewelry Styles That Will Redefine How You Perceive Fashion

Some jewelry styles keep going through a season, while only a few pieces endure forever. And then there are accessories like Aztec necklaces and jewelry that hold interest through different ages, in enormous part because of their rich history. Keep reading this interesting post to find the five timeless classic jewelry styles that you should miss.

1) Chandelier Earrings

Eye-getting, dangling pieces set with suspended stones, chandelier earrings started from the Middle East, India, and Greece. Uncovered instances of gold chandelier earrings from Turkey go back to the third century B.C. In old Greece, they found chandeliers with enameled rosettes and little shell pendants that are believed to date back to the fifth century B.C.

After the time of British expansionism, these earrings turned out to be all the more frequent choice in the West. During the eighteenth and nineteenth centuries, numerous gemstones utilized in Western-made adornments were being imported from the East. Along these lines, Eastern hoop styles, similar to crystal fixtures, additionally rose to ubiquity. The chandelier style proceeded through today, particularly as celebs and open figures took to the pattern.

2) Tennis Bracelet

Breathtaking U.S. tennis star Chris Evert, known as The Ice Maiden for her cool, quiet attitude, was renowned for wearing jewelry on the tennis court. Mid-path through a long convention during the broadcast Grand Slam in 1987, her statement bracelet, which she frequently wore during matches, snapped and tumbled off. The scene was especially critical as Evert demanded play be ended until it was fixed.

After this acclaimed mishap, jewelry designers started to get demands for what clients were calling tennis bracelets. The precious stone line armband got another epithet that would last well past Evert’s vocation. Obviously, this style of the bracelet was mainstream sometime before Evert got a racquet and during the 1920s, it was in vogue – as it is today – to stack tennis bracelets.

3) Aztec Jewelry

Aztec specialists made gems out of different materials, including leather, wood, metal, shells, stone, quills, and soil. They wore anklets, Aztec bracelets, Aztec necklaces, Aztec earrings, and Aztec rings. Some adornments had little chimes dangling from it intended to make delicate jingling sounds. The trend is back again and women are preferring this style for various occasions.

4) Cocktail Rings

No jewelry box is finished without at least one right-hand ring. Cocktail rings bring out pictures of sprucing up and going out, and its history is streaked with insubordination. These rings previously earned their boozy name during the restriction period in the U.S. when in vogue flappers would wear striking right-hand rings to cause to notice the illegal blends inside their glasses.

These rings were likewise the calling card of another type of free lady. Cocktail rings were frequently purchased by ladies for themselves, utilizing their own cash, not at all like the pure wedding rings of the left hand. During the 1950s and mid-1960s, after a dismal wartime period, cocktail rings came back to prominence as ladies started facilitating and going to mixed drink gatherings; no party dress was finished without a mixed drink ring.

Most gem closeouts will incorporate statement gemstone rings that can be worn as a cocktail ring.

5) Pearl Necklace

While much has been done to modernize pearls generally, we hold coming back to this immortal symbol. Coco Chanel was once in a while observed without various strings enhancing her neck, and at Chanel’s Métiers d’Art appear in December, famed designer Karl Lagerfeld could be seen dressing up both female and male models of the show in stunning pearl necklaces. While Coco Chanel favored fake pearls, most pearls at closeout will be refined – made on ranches by embedding an aggravation, for example, a little bit of shell, into a mollusk.

For the genuine epicurean with profound pockets, the genuine prize is a string of regular pearls. These pearls would be pre-1920s and would have been obtained by hand from wild clams found in the sea by pearl jumpers. Because of their delicacy, natural pearls are progressively uncommon and due to this, their worth, as per the Knight Frank Luxury Investment Index, has expanded more than 700 percent in the previous 25 years.

So these are the five classic jewelry styles that each woman should be aware of. Whether you want to buy an Aztec necklace jewelry or Aztec ring or you are more into a pearl necklace – you can easily find all these styles online.