Guide to Off-Page SEO

Facing difficulties to rank in Google despite working so hard? Your off-page SEO may be the reason. SEO is divided into two parts: on-page SEO and off-page SEO. Many see off-page SEO as synonymous with link building, but is it right?

Off-page search engine optimization is not only about links. It is much more than that. For instance, brand mentions are an important aspect of off-page search signals. As content marketers and smart bloggers, we generally start with on-page SEO. But we do not stop at that point. Because, to a great extent, the things that matter to Google mostly happen away from your website.

Based on your marketing objectives, the time you spend on the off-page search engine optimization will differ. Dr. Pete Meyers from Moz observed that several website owners spend nearly 30% of their time on different off-page factors and about 70% on the on-page factors. For other website owners, those percentages are changed.

Off-page informs Google what others think about your site. For instance, if you have got a lot of important links pointing to your pages, search engines will assume that your website has great content- the type that offers value for the users.

Or else, why would people waste time linking to it?

People only cite, reference, and share the content they like. Even in a brick-and-mortar business, if your product is affordable and helpful, you will get a lot of word of mouth referrals from your existing customers.

Search engine optimization can be scary, mainly when you do not know what steps to take to rank your fresh content pages in the top 10 Google search results. But, if you can create a basic understanding of off-page and on-page optimization, you will be ahead of your competitors. If you want to learn more about Off Page SEO you can visit Digital Marketing Courses in Bangalore.

What is Off-Page SEO?

“Off-Page SEO” can be defined as all the activities that you and others do away from your site to improve the ranking of a page with the search engines. Though many associates off-page SEO with link building, it is much more than that. Many activities that do not result in a standard link on other websites are vital for off-page optimization.

On-page search engine optimization happens within the website, whereas off-page SEO happens outside the website. If you write a guest post or leave your comment, you are involved in off-page site promotion.

Backlinks and other off-site signals still form the base of Google’s algorithm. There is a clear correlation between Google rankings and total backlinks.

And Google has gone on the record saying that they use PageRank still now.

That said: links are just one part of off-page SEO. Google themselves state that they use various other off-site SEO signals to size up your site.

Why does Off-page SEO matter?

Off-page SEO is immensely valuable as it tells the search engines that your website is important to others online. Every link that you receive acts as an endorsement from other sources that says your website is of good quality.

This allows external sources to play the role of tiebreakers for sites that have a similar quality of on-page SEO, so search engines know the best to rank sites on search engine results pages (SERPs).

Off-page SEO involves link building from various sources. There are two types of links:

  1. Do-Follow Links

A do-follow link is a default type of link that lets Google bots or spiders to give the link juice or value to the link or a webpage that is connected to. For example, if a renowned fashion magazine, let us say, for instance, X adds an article to their sire and offers a do-follow link to pertinent business at Buzztowns or guest posts more sites, let us say Y, then it means that X is offering some of their value to Y. This value assists Y attain a better PageRank and rank better on the Search Engine Result Page. The best method to use a do-follow link is to add an important keyword as the anchor text.

Google checks the number of do-follow links you receive to get your site and from the number of various domains from where you get it. The more the number of do-follow links from relevant and multiple domains, the more the value that is passed.

This is how a do-follow link looks:

<a href=””>XYZ</a>

  1. No-Follow Links

A no-follow link means Google bots and spiders will not follow such type of links. They will not pass any value or link-juice to the page where it is linked to. As no link juice is passed, no-follow links will not have any kind of effect on the ranking. No-follow links were launched to stop the webspam.

Factors that influence link value for Off-page SEO

You also must think about the equity or value and the authority passed by a link.

While you could entice lots of low-value links from untrustworthy or spammy sites, they will not help your business rank high in the search results. That is why it is important to focus on your off-page SEO link building efforts on trusted sites with great link equity.

The factors that affect the equity passed by a link include:

  • Anchor text to link to your website
  • Freshness or age of the link to your website
  • Number of links on the linking page
  • The relation between the linking website’s subject matter as well as yours
  • The trustworthiness of the linking website
  • Authority of the linking site as well as the linking page

If you use tools like SEMRush, Ahref, and more, you can evaluate the potential link value of a website.

How to do Off-page SEO for your SEO campaign

Now, that we have proven how important Off-page SEO is for a website’s success, we can explore the specifics of how to improve off-page SEO activities.

Link building- The most popular method of off-page SEO is backlinking, which focuses on generating natural links to your page. Getting reputable sites to link back to your site has two main advantages: driving traffic to your website and assisting determine your rank. Links from reputable websites are enormously beneficial to your site.

These advantages occur because links are the main way to navigate the internet. Links enhance your users’ experience. With links, your users can navigate to other information that they find relevant.

Links are the simplest method to measure the authority, expertise, and trust of a website. That is the reason why Google includes links as a part of the search engine ranking factors.

But how do you convince others to link to your site? You can try any of the below-mentioned off-page search engine optimization strategies to begin.

Blogging- Blogging is one of the best ways to start generating linkable content for your brand. There is no other thing on the web with a continuous flow of long-form content than the blogs. On your blog, your audience can comment as well as share your content, making it simpler to get noticed and start creating natural links as well as brand mentions.

And with repeated posts, you will become a well-informed leader in the industry. Your audience will first look at you for information about any recent trends and updates, as well as how-to-guides and informational articles.

Social Media Marketing- While social media links do not have any impact on the ranking, social media websites are still one of the best options on the web to generate brand awareness.

Brands with a solid presence on social media feel approachable and open, which is something that is becoming more and more important for businesses these days.

If a brand is not approachable, not only it is considered as abrasive, its trustworthiness also becomes doubtful when users cannot access information about it.

Instead of acting as some aloof entity, let your brand come out as a friendly, neighborhood corner store. How can you do this? You can do this by staying active on social media websites and by writing a blog where you can help your audience get a feel for your brand’s style.

Also, create content that is easy to read and relevant, and respond sincerely and positively to comments on both your social media pages and blog. Doing this will make your brand feel like a group of people rather than a robot.

Influencer marketing- How can off-page SEO affect online opinions?

Due to the emphasis on links as a process of accomplishing off-page SEO, people tend to believe generating links is the only goal of off-page SEO. The real objective of off-page SEO, however, is to improve rankings so that people can contact, find, and purchase from your brand. With the help of Off-page SEO, customers will build a positive engagement with your brand, whether that be through reviews, social media, brand mentions, or links.

Off-page SEO can be a tricky process, though, because those processes are ones that are difficult to control. There is no definite way to plummet the credibility of your brand- or your rank- than with black hat SEO processes like paying the employees to post good and positive reviews or purchasing links to your website.

And since you cannot control off-page in the same manner that you can control the on-page SEO elements of your website, off-page SEO can turn into a disappointing waiting game where all you can do is just hope that the response received from your audience is positive.

If it is negative, reassess your SEO strategy. Find out what is working and what is not.

Ways using which you can fight negative reviews are:

  • Implementing changes that will solve the valid worries of those negative reviews
  • Reaching to customers, asking them for a review after every purchase
  • By doing these two things, you will enhance your products and services and create more reviews

Social bookmarking- It is the process of submitting your content to sites like Tumblr, Reddit, StumbleUpon, and many others. These websites segment their content to appeal to specific niches, which you can use to appeal to audiences in specific demographics whom you want to target. Before you submit any content, though, ensure to research about your audiences and the rules of every site.

You should not spam these communities. Instead, you should try to offer actual value to the audience with your content.


Off-page SEO might seem difficult compared to on-page SEO as many off-page SEO factors are not under your control, but that is the whole point. The tougher something is to earn, the more reliable it is.

It is significant to note that online and offline marketing activities can influence all the above several factors.

Remedies for Dandruff

Dandruff is an embarrassment for everyone. It makes us lose our confidence, and we become more conscious of our look. We don’t feel our best while dealing with dandruff. It causes us stress. Dandruff could be the result of many reasons such as dry skin, there might be yeast overgrowth, or might be because of some allergy. Ketomac is one of the best shampoo for dry scalp in India available in the market. These reasons all contribute to the growth of dandruff. It is very important to treat this problem because of the severity of this issue leads to loss of hair and very medical problems. There is number of remedies available to treat dandruff, some of the natural way to treat dandruff are:

  • Apply Heena: Applying Heena on your scalp can effectively manage your dandruff issues. Mehndi soften your hair. Apply heena properly for 2 hours, and you can ultimately see the difference it has on your dandruff.
  • Increase the intake of Omega-3s: Omega 3 fatty acid is beneficial for your body. A deficiency of Omega -3 can lead to dry hair, dry skin and even dandruff. It also helps in overcoming the problem of inflammation that provides you  relieve you from irritation and dandruff related symptoms. You can increase the intake of Omega-3s by consuming food enriched with this nutrient.
  • Coconut oil with lemon: Coconut oil is known to keep your soft and healthy by fighting against dandruff. When it is used with the combination of lemon, it’s the best cure for your dandruff problems. Apply coconut oil with lemon on your scalp for 20 minutes and then rinse it off with shampoo. It is one of the convenient ways to treat your dandruff.
  • Curd: Curd applied to your hair can do wonder for your dandruff problems. Apply iton your hair, let it dry and then rinse it off with shampoo. It will help in getting the desired result for your dandruff issues.
  • Neem Juice: Neem juice is very beneficial for your dandruff cure, and this is found in a number of shampoos to fight dandruff. Crush neem to make a thick paste and apply it on your scalp for 10 minutes and then rinse it off with water. It will indeed remove your dandruff issues.
  • Vinegar: Vinegar comprises many properties that are useful to fight against bad fungus and providesyou  the relieve against dandruff. It also helps in treating acne and itchiness in the scalp that you are facing.
  • Egg Yolk: Enriched with biotin, Egg yolk  is the major source oftreating the dandruff. It also plays the role of natural conditioner for your hair. Apply the egg yolk on your scalp and let it remain for some time. Follow these steps to get the best results.

The above-mentioned remedies are beneficial to treat your dandruff related issues. All the benefits provided by these remedies can be attained by using the best shampoo for dry scalp in India. It ensures you with the best result and is highly recommended. So choose this over your concerns for dandruff today.


Inspiring Tips & Tricks To Decorate Your Living Room

If there’s one place in the whole house where you and your family spend most of your time together, then it has to be the living room. Whether it is a movie night or a family gets together, your living room is the only room where you first walk into while you enter your house. Moreover, as the name itself says, the living area is the only place at home where you live and spend most of your time. And if any guests are coming by, then again all they will notice is your living area.

To set the tone for your home’s primary spot, you can either grace it up with an eye-pleasing interior or work on the details by enhancing each corner. The living room’s decoration also exhibits the personality of people living in that particular house. For example, many of us are fans of wall arts and everything that seems artistic, so therefore we create a special corner for showcasing all of them in the living room. While others, who quickly get overwhelmed with blacks and whites’ idea, try to incorporate stuff from the same color palette in their living room. Though it all depends on person to person, there’s a lot that goes into decorating your living room. Each item requires a fair amount of attention and effort, may it be accent pieces for the living room or the design and lighting.

So whether you are being artful for your new house or revamping some old gold space, here are a few tips and tricks that will help you to excel in the art of decorating your home.

Redefine The Space

Utilizing the space is a trick which requires proper planning. To create a primary conversation area, you can put two chairs, a sofa, and a table but if you have some extra space, try incorporating a reading corner or a dining table. Accessorize your table napkins with baguette napkin rings, define areas using partitions. Choose your furniture wisely. Because making the right choice of accent pieces for the living room also plays a vital role in setting up the living room’s mood.

And if you are running out of space, then do not just pile up your furniture in one corner of the room. Take time to understand the difference between clutter and systematic placement. Make use of high ceilings then invest in some extra meters for curtains.

Add Colors

Choosing the right color for the living room is one such thing where many people fail. Always remember paint is an inexpensive commodity that you can buy at any stage of decoration. Instead, you should bring it after buying unique home accent pieces. Because once the furniture and stuff are purchased, it becomes easy to choose the living room color. For example, if you have purchased gold accent pieces, then you can go all white. There’s no other combination more luxurious than gold and white! Do not mind using golden pearl napkin rings too to match up the interior.

Create Thunder

We all know lightning causes thunder. Let’s apply the fact here into your living room!

To create magic in your living room, you have to work on its lighting sincerely. The living room is the only part of the house that requires fewer lights than the kitchen or any other place. But again, being more in less is what matters. A single light can create lots of drama in your living room. If nothing else, then do include ambient, accent, and task lighting. Just make sure you place these lights at different levels from the ceiling. You can also try table lamps, recessed lighting, and chandeliers.

You can also play smart by giving access to plenty of natural light with your big windows.

Work On Details

Always give attention to details. Using silver or platinum baguette napkin rings to color coordinating the paint, curtains, and furniture is necessary. You can not cut out in any detail.

If you have empty walls, add some art to it through wallpapers or paintings. Blank walls are a sign of an unfinished room, so never let that happen. And in case you are willing to go more intricate, then give a short to Swarovski decor items. These accessories have the power to instantly brighten up your living room due to their striking structure and shapes. You can never go wrong by incorporating Swarovski decor accessories in your living room.

Pat Your Back!

Keep a check on all the tips and tricks mentioned above and go ahead in the same direction. Once you are done refurbishing and decorating your living room, pat your back for doing such a great job!

Why a gel-based natural hair color works best for working women

We all want to look presentable and smart. Especially if we are daily frequenters of professional workspaces, a perfect look becomes a must-have. Coloring the hair, therefore, helps in achieving that delicate bold look. But, while the thought of coloring one’s hair is quite pleasant, getting down to actually doing it becomes a different ball game altogether. Especially with the multiple complicated decisions that need to be taken regarding the safety and reliability of the chemicals that we could end up applying on our bodies. A gel-based organic hair color is, therefore, easy to use at home and free from harmful chemicals as well. Being a 90% natural hair color you also get multiple shade options.

To reiterate—this is not a joke. A gel-based natural hair color comes with a proper hair coloring kit, which clearly guides you as to its usage at home. The gel is also non-drippy, which means that the color would settle comfortably over your hair only and not drip into your eyes, neck and shoulders. So, without heading to the salon in this pandemic, why not color your hair at home only and stay safe?

Which gel-based organic hair color is best for working women?

Gel hair color is the new and modern way of coloring hair with no side-effects. Comes in various shades, the gel-based organic hair colors are free from all harmful chemicals and metallic salts like Ammonia, PPD, Hydrogen Peroxide, etc. which severely damage your hair by penetrating the cuticles.

Gel hair colors work with Aquaxyl Technology, which binds with water molecules to provide the required nourishment and hydration to hair, along with rich color. Not only this, the application of gel-based organic hair color is simpler than that of conventional hair colors.

While there are many gel-based hair colors that are available in the market, the best one to choose would depend upon the ingredients used in it. A point to be noted is that no gel based hair colors can be 100% natural. They can, at the most, be only 90% natural due to their gel based formulation. For a 100% natural hair color you must go for a powdered form of hair dye.

Indus Valley,s gel-based natural hair colors are very popular among the youth for their multiple benefits, easy application and effective results. Comes in various trending shades like Dark Brown, Burgundy, Copper Mahogany, Light Brown, etc., it is entirely safe on your hair and covers grey hair with a single application.

Free from ammonia, parabens and other harmful chemicals, its one application lasts for about six weeks. The organic herbs available in it nourish the scalp and prevent your hair from the adverse side effects that generally occur after coloration. It doesn’t bleach your hair but nourishes them and comes with a proper hair care kit including color protect shampoo, conditioner, coloring tubes and masks.

Steps to color your hair with gel-based organic hair color at home

  • Read the instructions carefully mentioned on the pack before coloring your hair.
  • Be ready with—a comb, hair clips, a mixing bowl, a brush and a towel. Put on the gloves provided in the pack and divide your hair into small sections.
  • Mix the gel hair color in a bowl as per the instructed amount and use the brush provided to apply the color.
  • Let it settle in your hair for the required time and then rinse hair with water.
  • Use color-protect shampoo to wash your hair. Initially, a little color will wash off, but it’s okay.
  • To protect your hair from color damage, use conditioner or mask over shampoo and get healthy and shiny hair with rich hair color at home.


Color your hair without any worries with gel-based organic hair color at home as it is a completely safe and a reliable solution for working women. Just pick any one out of the eight shades according to your skin tone and enjoy damage-free gorgeous hair for a lifetime. And, last but not least, before coloring your hair, do not forget to do a 48-hour patch test to test the effects of the gel colour on your body.

Is Gutter Clogging Causing YouTrouble? Here is What You Can do About it!

Gutters are metal rods usually of aluminum, and are a part of your house building system. They are installed along with theedges of your roof, to catch the rain water flowing off the roofs, directly downwards.

Which are the best types of materials that should be used for the gutter?

Aluminum and Vinyl are the two main types of the metals that are used to install gutters at the top of your house. These are the two best times of gutters widely used, which are cost efficient and long lasting with a very low maintenance. Even stainless steel is the other great option for the installation but it consists of high price and maintenance. On a regular basis, it is very necessary to clean the gutters to avoid it from clogging.

What exactly causes the gutter to clog?

No matter how beautiful your home is, maintenance is the most difficult task. Considering the clogged gutters, it may create trouble for you and your home. Gutters may be clogged due to many reasons such as shedding leaves, twigs and debris around can cause a clog in a gutter. In short, deposition of any foreign particles will cause clogging.

Gutter cleaning is an important part of roof maintenance if you want to avoid replacing your roof and maintain its health for a long time.

Mainly, in autumn due to shedding of leaves, the gutter gets clogged and as the leaves get deposited on the roof and then make their way towards gutter and downspouts. Gutters are clogged by wet leaves and twigs as they remain there for a longer period of time. This causes more trouble to pull out from there and may even cause roof damage. Frequent clogging leads to gutter sagging and ultimately damaging the roof of the house.

If you want to avoid your gutter clogging frequently, you can go for a professional cleaning which will help you keep the gutter in a health condition, thereby positively impacting the health of your roof as well.

Leaves, twigs or debris are not the only reasons responsible for clogged gutters, even snow is a huge factor that affects the health of your roof.  If snow gets clogged in the gutters, it can cause excessive weight for the gutters to hold and this ultimately causes the holes and damages them.

What could happen if you don’t clean your gutters?

  1. Roof damage.

Gutter clogging can damage your roof, causing a water leakage inside your home and it can even cause damage or rot your wooden furniture.

  1. Water damage.

When gutters are clogged, rainwater can sit and cause a puddle of water near your home. This excess water soaks into your home causing mold, mildew and water damage.

  1. Avoid pests.

Water leakage from the gutter can cause puddles of water around in the ground which ultimately causes the mosquitos and insects buzzing around. It may also invite a bee to build its hive.

  1. Aesthetic damage.

Clogged gutters if not cleaning can cause to deteriorate the elevation of your house. It is very important to install the gutters properly to avoid the damage to the home.

Here are some of the ideas if you want to prevent your gutter from clogging.

  1. Gutter guards.

Gutter guards are the best way to prevent gutters from clogging. They are the type of sheets with holes attached at the top of the gutter and near the roof. Small holes are better than large holes as they do not clog easily. They are also known as gutter covers.

  1. Rain gutter heat tapes.

Rain gutter heat tape is mainly used for the ice to prevent it from clogging into gutters. They are cable wires used to keep them warm so the ice does not get clogged around.

  1. Ventilated attic.

Ventilation in the gutter is very important. Ventilated attic is warmer than outside temperature, which allows the snow to flow easily and prevent clogging. If the attic is not ventilated, it causes the snow to overfill and ultimately damages the roof.

  1. Timely cleaning of the gutter.

Gutters if clogged cancause various problems in your home, it should be cleaned regularly to avoid roof replacement. Probably, the best time for cleaning is before and after autumn, as it’s the time when the tree sheds the more leaves which get gutter to clog.


Hence, if you want a healthy life for your roof and even gutters, you can contact nearby professionals for a gutter cleaning, as they have the necessary equipment required for the cleaning procedure, which ensures that the procedure is done without causing any damage.