Nowadays, PPC plays a very important role in any digital-based business. It not only helps you to improve brand awareness but also helps in boosting sales. And it is quite evident that search ads can raise brand awareness by 80%.
If you are someone working for a PPC agency or responsible for some other organization’s PPC campaigns, then this article is for you. Read on to find out how to improve your PPC campaign performance by using some easy tips and tricks that’ll do wonders for you and the company.
1.Have a Precise Goal-
It is very important to set an achievable goal for the PPC campaign. Remember that the goal you set for the campaign acts as a base for your entire optimization process. So, it is very important to know the direction of the destination; otherwise, you won’t reach anywhere. You need to list out what you want this campaign to achieve for your company. Either it could be improving the sales of your service or product, getting more subscribers or downloads, or getting more traffic to your website.
2.Take Advantage of High Performing Keywords-
It is very important in a PPC campaign to choose the right keyword for the job. Google also provides you with a list based on your website analysis just to ensure that the keyword will prove to be beneficial for the campaign; however, you should also choose a keyword that has higher CTR (Click Through Rate) and has better performance rate. If your targeted audience happens to live in a different location, then it is advisable to use a VPN.
3. Optimize the Quality of the Keyword-
Most of the digital marketing services in India do the mistake of using too many keywords and then they don’t get the desired result. But what you need to realize is that it is not the number of keywords that matter but its quality. According to a survey, 12% of the sales of a PPC campaign is made solely from keywords, so what you should be focusing on is the quality of the keyword you are using. Things to look out for when analysing a keyword are the relevancy of the keyword, CTR and the landing page experience.
4. Write Alluring Ad Copy-
The ad copy plays a significant role in the success of your PPC campaign, so you have to put efforts to write an engaging ad copy. Here are some tips that will help you write a good one:
- An ad copy generally has word restrictions, so you need to be very smart when writing it. Your text should be alluring while completely bringing out your USP and why people should choose you over others.
- When writing an ad copy, try to be as relevant as possible.
- Add a compelling call to action.
- Use more lucrative words like Hurry Up, Exclusive, Free, Only for Today etc.
5.Optimize Well for Mobile Users-
In today’s world where almost 45% of the population has smartphones, you cannot miss this huge market. You have to make sure that your PPC campaign is mobile-friendly so that it works perfect on all devices. Make sure all your landing pages are mobile-friendly and avoid using long-tail keywords as mobile users don’t use long keywords when searching for anything. Instead, use short-tail keywords and find any possible way to reduce typing.
6.Use Ad Extension-
If possible, use ad extensions as they are an ideal way to hide extra information about you. Manual ad extension and automatic ad extension are the two main types of ad extensions generally available. Manual ad extension can be customized further with features like site link, location call review, call out etc. Automatic ad extension works automatically and is similar to the manual extension.
These tips can certainly help take your PPC campaign’s performance to the next level, thus benefiting your business.